The positioning statement ideally should include the three segments where the relevant information is provided.
The three things are as follows:
1) The product's unique benefits
2) The target market and need satisfied
3) The category of the firm that the product belongs to
A product is a article that is produced by a company/ business and is sold to consumer, at a market price.
Benefits of the product are required to be communicated to the consumer
#SPJ12
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