What is product positioning?
A. The set of plans for product, price, place, and promotion that the
marketer will use
B. The process of dividing up a total market into groups (segments)
with similar needs and buying behaviors
OC. The use of names and symbols to identify the company's products
D. A definition of how the company intends for customers to view its
product relative to the competition
SURMIT
Product positioning allows a business to filter its customers, offerings, marketing strategies and perspectives. Creating a distinguishable position for a product allows the business to identify the shape the brand should take
