Question

Question 5 – Identify each of the consumer research methods. What are they? What can they tell you?
Mail questionnaires
Consumer panels
Focus groups
Consumer surveys
Consumer interviews
Phone surveys and telephone polls
Product registration and warranty cards
Consumer Observation
Scanner data and automatic records
Shopping records
Bar code data
RFID
Online research methods

Answer 1

The identification of the consumer research methods are:

• Mail questionnaires- Quantitative consumer research
• Consumer panels- Qualitative consumer research
• Focus groups- Qualitative consumer research
• Consumer surveys- Qualitative consumer research

What is a Consumer Research Method?

This refers to the market research that is done in order to study the purchase behavior of a target customer(s).

Hence, we can see that the other answers are:

• Consumer interviews- Qualitative consumer research
• Phone surveys and telephone polls- Quantitative consumer research
• Product registration and warranty cards-Quantitative consumer research
• Consumer Observation- Qualitative consumer research
• Scanner data and automatic records- Quantitative consumer research
• Shopping records-Quantitative consumer research
• Bar code data-Quantitative consumer research
• RFID- Quantitative consumer research
• Online research methods-Qualitative consumer research

Read more about consumer research methods here:

https://brainly.com/question/20520568

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