Question

All powder laundry detergent is packaged in small 2 oz. packets so it will be more affordable for low-income consumers. All detergent convenience packets are small enough to be sold in vending machines to make them handy for students on a tight budget living on campus. This is an example of _______.

Answer 1

An example of an Income segmentation is when the detergent is packaged in different size for different class of people.

What is an Income segmentation?

These aspect of segmentation involves segmenting people based on what they earn and how much disposable income they have

Therefore, the example of an Income segmentation is when the detergent is packaged in different size for different class of people.

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