Question

At the check-out counter in Market Street Grocery, there are energy bars that are high in protein placed in plain view at eye level on a shelf. When Viviana is at the check-out counter and sees the energy bars, she buys one because she feels that it is a healthy snack. Viviana's behavior is an example of a _______.

Answer 1

The fact that Viviana bought the energy bar at the check-out counter means that this was a Nudge.

What is a nudge?

This is a strategy employed by stores to sell more goods by placing those goods at the checkout counter.

When a customer like Viviana is paying for the other things they bought, their eyes catch the displayed goods and buy them.

Find out more on marketing strategies at https://brainly.com/question/25640993.

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