A person's decision-making style is a combination of how the person perceives something and how they respond to it.
How does marketing affect decision making?
The objective of a company's marketing department is to increase the value of the brand through the promotion of products and services. For this, marketing seeks strategies to positively influence the purchase decision, through consumer engagement, advertising, promotion and others.
Therefore, decision making is conditioned through internal and external stimuli of the individual.
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