There are number of ways to collect the VOC of the customer i.e. through direct observation, surveys, interviews, focus groups, sales reps, complaint data, existing company data, industry data etc.
The full form of VOC is voice of customer which refers to the ecxperiences and expectations of the customer to your product and services. It is know the customers need, requirement, wants expectations, feedback etc regarding to the services or commodity.
The factors which help to jnow the information of the customers include direct communication surveys or through the intrview bt the best method to so it to have existing comapnies data.
Learn more about VOC here:
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