The factors of production that Anat Apter is likely to have used in their franchise business are the land, labor, capital, and entrepreneurship.
Production is the process of making saleable goods by converting them from basic materials to their finished form.
As per the case study of Anat Apter, the examples of factors of production can be as follows:
Land can be the place where they start the business, which is the market of Sandton City.
Labor can be a workforce engaged in the business of making falafel and shawarma.
Capital is the franchise capital that they contributed to starting the business.
Entrepreneurship is the process used by entrepreneurs to produce goods and services. Here, it is the making of falafel and shawarma products.
Therefore, land, labor, capital, and entrepreneurship are the factors of production used by Anat Apter.
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