The language strategies used by Kennedy in his speech were aimed at persuasion and the demonstration of leadership.
It is a technique of using tools such as the use of jargon for personal identification and demonstration of emotion, so that there is adherence to the ideas explained in the speech.
Therefore, to demonstrate leadership, kennedy used different types of figurative language, such as anaphora and the use of parallelism, to generate a sense of hope and optimism in the population.
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