In contrast to almost any other business that is acceptable by consumers, Honest Tea technology has lowered the sugar ingredient in its beverages by taking into account consumer tastes. Traditional retail structures are being phased out or updated.
Summer cooling drinks made from juice blends with no added sugar were also introduced.
Disruptive innovation is defined as an innovation that creates a new market and stimulates attention by the positioning of a predecessor or its web. It replaces the previous market with a future or modern market, as well as their alliances.
To meet its mission of delivering healthy food options, the Honest Tea group has introduced dynamic capability services.
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