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The 7 Habits of Highly Effective People, first published in 1989, is a business and self-help book written by Stephen R. Covey. Covey presents an approach to beingeffective in attaining goals by aligning oneself to what he calls "true north" principles of a character ethic that he presents as universal and timeless.

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The 7 Habits of Highly Effective People. The 7 Habits of Highly Effective People, first published in 1989, is a business and self-help book written by Stephen Covey. In doing this, Covey distinguishes principles and values. He sees principles as external natural laws, while values remain internal and subjective.