1. The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment is
external.
easier to understand.
easier to control.
the same as the immediate environment.
fundamental to creating core competency.
2.
Sales of electric components manufactured by Rick's company depend on sales of new cars. Rick's company faces __________ demand.
synthetic
situational
monopolistic
democratic
derived
3.
After need recognition and product specification, many firms using the B2B buying process
identify contract specifications.
issue a request for proposals from invited suppliers.
proceed to proposal analysis.
enter vendor negotiation and selection.
revise their need recognition analysis.
4.
By producing motorcycles that do more than get riders to their destinations and back, Harley-Davidson is addressing consumers' __________ needs.
functional and social
postpurchase and prepurchase
safety and situational
psychological and physiological
functional and psychological
5.
When considering global marketing opportunities in Bangladesh, Tom asked the question, "How will we get it there?" Tom is concerned about __________ capabilities in Bangladesh.
production capacity
pricing
advertising
infrastructure
cultural
6.
Generally, people buy one product or service instead of another because they
get the lowest price possible.
perceive it to be the better value for them.
prefer to avoid doing extended problem solving.
have conducted a thorough internal search for information.
are unaware of key determinant attributes.
