Question

Doug is part of a large creative-design team at an advertising firm. The team comes up with many slogans for products. Some are successful; some are failures. Whenever the team comes up with a winner, doug takes full responsibility and talks about how much of a role he played in the team’s success. When slogans are not effective, he denies having a big role in the project. Doug is most clearly demonstrating:.

Answer 1

It is possible to conclude that his behavior is consistent with self-serving bias, based on the information available about Doug.

What exactly is self-serving bias?

The term "self-serving bias" refers to the situation in which an individual takes personal credit for their own successes but not for their own failures.

According to the preceding, Doug's behavior is consistent with the self-serving bias because he believes that his successes are the result of his hard work and his failures are not.

Thus, Doug is most clearly demonstrating self-serving bias.

learn more about self-serving bias here:

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