Question

When Amazon changed the face of e-retailing in the 1990s, traditional brick-and-mortar bookstores had to adapt quickly. To regain competitiveness, they had to bolster their information technology capabilities, which involved examining

Answer 1

To regain competitiveness, Amazon's strategy which was dependent on IT involved examining competitive intelligence.

What is competitiveness?

Competitiveness is the quality of being relevant and profitable in the market. That is the preferred brand in the market.

Competitiveness means that the customers see value in your products and are willing to pay for it, given that the price is right.

Learn more about competitiveness at:
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