The type of customers vital to a firm introducing a new innovation are the early adopters who are willing to pay higher prices and like to tinker with new products.
Early adopter are the people who first make use. of a new Innovation.
They are the risk takers and they use a new before any other person.
Therefore, The type of customers vital to a firm introducing a new innovation are the early adopters who are willing to pay higher prices and like to tinker with new products.
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