Answer:
Ethos
Explanation:
Ethos is the character or emotions of a speaker or writer that are expressed in the attempt to persuade an audience. Education, experience, and morality are all used as support in this rhetoric.
For example, ethos is used in this sentence where the speaker persuades the audience using his or her education as support, "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."
Key words:
"citizens of the world" (morality)
"freedom of man" (morality)
"high standards" (morality)
"good conscience" (morality)
"deeds" (morality)