Harley-Davidson is building brand personality by reinforcing the perception that his brand is masculine, rugged, and individualistic.
What is Brand personality?
Brand personality is a characteristics attributed to a brand name to which the consumer can relate.
It is an effective brand increases which empowers one's company to build connections with its target audience.
Hence, Harley-Davidson is building brand personality by reinforcing the perception that the brand is masculine, rugged, and individualistic.
Learn more about Brand personality here: https://brainly.com/question/14558525
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