A customer who checks the pair of boots on an online website and then chooses to buy from Macy's website is considered to be a cross-channel shopper.
An online shopper is an individual who purchases their products or services from different online websites. it can be any product or service which like to purchase.
Cross channel shopper is an individual who analyses a product on various online shopping websites. After examining the product as per his/her specifications and price, if he/she finds a product good on the online website then he/she chooses to purchase from that website.
Therefore, after analyzing the pair of boots on various websites the customer chooses the product to buy from Macy's website.
Learn more about online shopping in the mentioned link:
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