The company must keep in mind in relation to personal direct selling is that this strategy must be used in conjunction with advertising and marketing strategies.
What is personal direct selling?
Corresponds to a sales technique where a salesperson will communicate directly with a potential customer to sell a particular product or service, using persuasion and marketing tolls for this purpose.
Therefore, when using the personal selling strategy, the company must also develop marketing and advertising strategies for its products and services, using the correct techniques for persuasion and generating desire for purchase.
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