If the managers want to use owned media to promote the new product. In this case, the managers will most likely make short commercials video for the energy drink and upload it to Y.o.u.T.u.b.e.
Advertisement can be defined as the process of creating product or brand awareness to the target audience so as to increase sales.
Based on the scenario in order for the company to create the product awareness, the company should make a short commercials video to advertise the energy drink and then upload the video to Y.o.u.T.u.b.e
Therefore in this case, the managers will most likely make short commercials video for the energy drink and upload it to Y.o.u.T.u.b.e.
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