Samuel, a researcher, deduces that single women between the ages of 25 and 30, who usually live in the suburbs and make thrifty purchases, prefer a particular brand of washing machines. In this case, Samuel uses ________ to understand customer behavior. cluster analysis supervised data mining

Cluster analysis is the process of integration in which the elements continue to be more similar in nature, features, or appearance are collected compared to any other group.

This type of group is known as a cluster.

Samuel uses a Cluster analysis method in his research to analyze customer behavior. He makes a group of women according to age and studies their preferences regarding the purchase of a washing machine.

Thus, the correct statement is Samuel uses Cluster Analysis to understand Customer Behavior.

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