Question

McDonald's is testing the Crispy Chicken Sandwich in two markets. McDonald's franchisees have asked for a Southern-style chicken sandwich as Chick-fil-A's threat to its business continues to grow. In test marketing, the greatest danger to McDonald's is in choosing a test-site city that _______.

Answer 1

Does not reflect the marketing condition in the new products projected market area is the greatest danger to McDonald's is in choosing a test-site city.

What market area means?

A market area is a surface that displays the demand or supply for a specific item. It covers the locations where a factory's products are sent, while it is the tributary area from which a retail store pulls its clients.

Different areas of marketing are Digital marketing, Content marketing, Social media marketing, Visual marketing, Search engine marketing, Influencer marketing.

Thus, it does not reflect the condition of new project.

For more details about market area, click here

https://brainly.com/question/14773888

#SPJ1