Read this outline for an essay.
Understanding Advertisements
Thesis statement: The majority of advertisements can be categorized into four formats: association ads, demonstrative ads, storytelling ads, and endorsement ads.
Body paragraphs
Association ads: explanation and examples
Demonstrative ads: explanation and examples
Storytelling ads: explanation and examples
Endorsement ads: explanation and examples
What is the author’s intended purpose for this essay?
To inform the reader about the different types of advertising formats.
To persuade the reader to avoid sensational advertisements.
To make the reader question his or her buying habits based on advertising.
To entertain the reader with stories about advertisements gone wrong.
