Question

Under the _____ concept, the company carefully integrates and coordinates its many communication channels to deliver a clear, consistent, and compelling message about the organization and its brands.

Answer 1

Under the Integrated Marketing Communucation concept, the company carefully integrates and coordinates its many communication channels to deliver message.

What is Integrated Marketing Communication?

Integrated marketing communication is seen as the process employed by organisation to unify marketing communication means like public relations, social media, audience analytics, and advertising, into a brand identity that remains consistent in all media channels.

Therefore, the answer is Integrated Marketing Communication.

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