The four non-price competition strategies involve the use of the following:
- Physical and quality improvements
- Location and trade promotions
- Differentiation
- Advertising.
What is a non-price competition strategy?
A non-price competition strategy is a competitive approach that de-emphasizes the use of pricing as a competitive strategy.
Instead of using pricing to differentiate a brand, the organization can improve the physical and quality aspects, engage in consumer advertising, trade promotions, product differentiation, and focus on niche markets.
Thus, physical and quality improvements, location and trade promotions, differentiation, and advertising can become non-price competition strategies.
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