A survey of 300 magazine readers was taken because a client has given its advertisement on that magazine. The a matrix has been given with numbers of people who read the magazine, number of ppl who do not, people who buy the soap after reading the magazine and how many ppl buy soap w/o reading the magazine. 1) Was the advertisement effective? 2) Recommendation to client 3) What more questions could have asked to respondents

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29-01-2017
Business

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A survey of 300 magazine readers was taken because a client has given its advertisement on that magazine. The a matrix has been given with numbers of people who read the magazine, number of ppl who do not, people who buy the soap after reading the magazine and how many ppl buy soap w/o reading the magazine. 1) Was the advertisement effective? 2) Recommendation to client 3) What more questions could have asked to respondents

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taskmasters taskmasters · Answer 1 · 2017-02-09T14:22:42+01:00

Unfortunately though, you missed to include here the matrix that would have been helpful in answering the questions. However, it may be evident that the advertisement is effective depending on the number of people who have read the advertisement and actually bought the soap afterwards. The more people bought, the successful the advertisement is.
Depending on the success of the advertisement, the client may be advised to continue or discontinue this kind of advertisement. Lastly, the respondents could also be asked about their feedback about the soap especially those who have actually tried it.