Question

As the marketing director for Mountaintop Ski Resort, Kimberli has lots great ideas about advertising the resort to new groups of customers. What would you tell Kimberli about the customer perspective?

Answer 1

The advise that would be said to Kimberli on customer perspective would be that: she raises customer expectations in order to entice new customers to the resort.

What is customer expectation?

This term refers to what the customers would anticipate as they engage in interactions with a business or a company.

Customer interactions helps to know what the customers expects of a given product or a service.

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