People are more likely to vote for those that they share a common personal background with. They will also vote for the candidate of the party they are loyal to.
When a person has a personal background that is similar to that of a political candidate, they will be more likely to vote for that candidate because they relate with them better.
A person who has strong party loyalty will also be more likely to vote for their party's consensus candidate because they will feel the party made the best choice.
Find out more on voting choices at https://brainly.com/question/25948103.