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Please Help!!!!!!!

How do I know this to be true?<-- evidence to support that claim
Why does this matter to the point that I'm already proving?<-justification/synthesis (This part tells the reader the connection between your examples and the claim that you’re making.)
First, how it uses ethos. Ethos is when you use credibility or reputation to persuade. They use ethos by telling you that top player and world champions wear the shoe and saying how good the shoe is. On the advertisement it says “The Koyo Bear is accepted by top players from all continents as the No 1 table tennis shoe and is worn by many world champions.”