One factor that can determine the topics covered on different media platforms is the audience, to establish communication in the ideal channel.
How to choose the media platform for advertising?
It is essential to analyze the company's objectives, the nature of the product and service and the potential market, in order to have greater clarity about the ideal medium.
Therefore, after the initial analysis, the extent of coverage, costs and media reputation must also be identified, so that the message conveyed is aligned with the company's values.
Find out more about media platforms here:
https://brainly.com/question/3653791
