I think emotional advertisement is the most effective. An example of emotional advertisement that you may have seen are the advertisements for pet shelters, people with health problems or disabilities, toys advertisement, etc. The first few advertisements listed are ones that can make you feel sympathetic towards a certain group of people or things causing you to perhaps want to donate money or help with something towards their cause, like adopting a pet from a shelter, donating to people with disabilities, etc. The last type of advertisement listed makes people, especially kids, exited and happy. The advertisements of toys is usually made into something very appealing for children to watch even if the toy doesn’t fly or make things explode like it may show in the advertisement. I believe this type of advertisement works because your messing with peoples feeling and feelings often cloud peoples judgement.
Hope this helps
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