The statement is True. The statement speaks to Data Mining and why it is important. Data mining should be carried out because it will help to uncover the relationship between Customer Life-cycle, Gender, and buying behavior.
What is Data Mining?
Data mining is the process of uncovering actionable information from large sets of data for use in decision-making.
Data mining makes use of statistical and mathematical analysis to deduce patterns and trends that exist in a body of data.
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