The marketing tactic runs counter to the practice of market segmentation is undifferentiated marketing.
What is undifferentiated market segmentation?
Undifferentiated marketing is a term that is also called mass marketing. This is known to be a tactics that a firm chose to use if the market segmentation exercise is said to be not useful and when it has not given any meaningful and substantially different segments.
The tactics is known to use only common characteristics and it also ignores the differences in the market.
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