Successful government organizations use both offline and online touchpoints to build a digital audience. They offer subscription opportunities at call centers, customer service touchpoints, and community events, or on their social media accounts.
The impact of the internet has changed the way various governments deliver their services to their citizens. It can mainly be attributed to the introduction of e-government. The latter can only be defined as the use of ICTS in the delivery of services by the government to its people.
