Question

Question 1 (a) Examine and discuss the customer perceived value (CPV) for those who use Homage services for an elderly family member who needs home care after hospitalization or suffers from a long-term illness. Determine if the CPV is low, average or high and provide your conclusion. (40 marks) (b) Analyse and explain the five (5) steps of the buying decision process for a customer who has purchased and utilised Homage services. Propose two (2) marketing strategies based on any two (2) steps in the buying decision process to attract more customers to utilise their services. (50 marks)

Answer 1

Customer perceived value is the customers' evaluation of the merits of a product and its ability to meet their needs and expectations.

What are the steps in buying process?

The essential Steps in the Consumer Buying Process include:

• Stage 1: Problem Recognition.
• Stage 2: Information Gathering.
• Stage 3: Evaluating Solutions.
• Stage 4: Purchase Phase.
• Stage 5: The Post-Purchase Phase

The marketing strategies to attract more customers to utilize their services will be to leverage social media, start a blog, and maximize search engine optimization.

Learn more about customers on:

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