Question

Rothan Corp. Is evaluating the purchase of a small firm, Lemm Inc. , which manufactures products involving advanced technology. These products are expected to revolutionize the home construction industry. Lemm has only a minor share of this growing market, but the market is expected to grow rapidly. Substantial investment will be required. In the BCG matrix, Lemm Inc. Would be placed in the _____________________ category

Answer 1

Lemm Incorporated will be put in the Question Mark Category on the BCG Matrix because it has a high growth potential but low market share.

What is a BCG Matrix?

The BCG matrix or BCG growth-share Matrix is a strategic tool developed by the Boston Consulting Group.

It is primarily used to categorize an investment based on its future outlook. The four key categories on the BCG Matrix are:

• Cash Cow
• Question Mark
• Stars and
• Dogs

See the attached image and also learn more about BCG Matrix at:

https://brainly.com/question/5801508