The sequence in which orders should be filled to maximize the company's profits when the demand exceeds the available capacity is D. Product CC first, product AA second, and product BB third.
When the order sequence is based on a limited resource, the contribution margin per unit should be turned into the contribution margin per usage of the limited resource.
Available machine hours per month = 4,000 hours
Product AA Product BB Product CC
Contribution margin per unit $10.00 $13.00 $5.00
Machine hours per unit 21. 50. 5
Contribution margin per machine hour $0.48 $0.26 $1.00 ($5/5)
Thus, the sequence in which orders should be filled to maximize the company's profits when the demand exceeds the available capacity is Option D.
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