The major elements of those other costs are Advertising, Segmentation, and Channels Market segmentation.
Channel Segmentation is known to be the act of stating out and dividing a retail channel, with effects for point of Purchase strategy and activation.
Note that market segmentation is the method use in the segmentation of one's target market into a kind of approachable groups.
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Channels and Segmentation
Channels and Advertising
Advertising and Segmentation
Advertising, Segmentation and Channels
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