Tv rights are negotiated by represetatives and they benefit both the NFL and tv channels.
NFL stands for National Football League, which is one of the most relevant football leagues in America.
The NFL has specific Tv rights contracts with CBS, Fox, ESPN, and other related channels. These contracts imply the channels pay NFL to broadcast its games because through broadcasting both the NFL and the channels can obtain high profits.
Representatives of each side negotiate Tv rights based on their interest, broadcasting patterns, and previous contracts.
Each company or channel can pay a different amount of money depending on NFL and their TV rights. In the case of ESPN, the most recent contract implies ESPN will pay 2.7 billion a year.
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