Question

Consider the Domino’s ""Pizza Turnaround"" and the Amy’s Baking Company ""Baking Meltdown"" case studies you read in this lesson. What is one thing neither of these companies did? Interacted with their customers on social media Called customers mean names on social media Used customer feedback to change their product Ignored criticism and feedback from customers.

Answer 1

The singular thing which neither of these companies did was:

• Ignored criticism and feedback from customers

What is Marketing?

This refers to the different techniques which a company tries to create awareness about their product or services.

With this in mind and from the knowledge of Domino and Amy's Baking Company story, we can see  that they both engaged in marketing activities with the aim of improving customer satisfaction but the thing which they DID NOT do was to ignore criticism and feedback from customers.

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