Jane is a marketing researcher of a cellular service providing firm. She is conducting market research before the firm decides to launch its new services. After deciding on the research approach and instruments, what is the next step that Jane should follow

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03-03-2022
Business

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Jane is a marketing researcher of a cellular service providing firm. She is conducting market research before the firm decides to launch its new services. After deciding on the research approach and instruments, what is the next step that Jane should follow

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azikennamdi azikennamdi · Answer 1 · 2022-03-17T10:44:08+01:00

The next step that Jane must take after deciding on the research approach and instruments is to design a sampling plan for the collection of sample data.

What is Sampling Plan?

A sampling plan reefers to a detailed outline of which measurements will be obtained, the period it will be obtained, in what way, and who will obtain such information or data.

A sampling plan works based on the law of probability. If a researcher decides to make it effective, then he must allow the rules of probability to play out on the sample with zero interference.

Learn more about Sampling Plan at:

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