Question

Al has run a pizza shop for ten years and decided six months ago to change his marketing tactic. Instead of marketing the same to all customers, al has targeted those customers who like deep-dish pizza and those who like thin pizza. This is an example of _______.

Answer 1

Al pizza shop format is an example of market segmentation.

What is market segmentation ?

The word market segmentation is known to be the act or the process where there is the sharing or division of broad consumer or business market.

Here,  it is known to be made up of pre-existing and potential customers, which are shared into sub-groups of consumers regarded as segments and they are also based on some kind of shared characteristics.

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