Based on porter’s model for industry analysis, this increases which the Threats of new entrants.
The threat of new entrants is known to be a risk liked with new competitor that produce for current companies in an industry.
This is said to often take place when a new company is said to be starting to sell a similar product or service based on the fact that they are an existing company.
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rivalry among competitors
bargaining power of buyers
bargaining power of suppliers
threats of substitute products or services
threats of new entrants
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