Although marketers have found that psychographics are often more useful for predicting consumer behavior than demographics, psychographic segmentation.

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28-02-2022
Social Studies

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Although marketers have found that psychographics are often more useful for predicting consumer behavior than demographics, psychographic segmentation.

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Tundexi Tundexi · Answer 1 · 2022-03-10T09:50:18+01:00

Despite that marketer realized that psychographics are more useful for predicting consumer behavior than other market segmentation, it is more expensive method than others.

What is psychographics?

In market segmentation, a psychographics method entails collection of data about a particular population's attitudes, aspirations, psychological criteria etc

In conclusion, this market segmentation is more expensive than demographics segmentation.