The step in the marketing process that is the best place to begin is: Find out what young music players want to achieve and what's important to them.
Based on the given scenario what Van and Mickey should to is to find out what the kids 7 to 18 goals and objective are as well as want this kids really want to achieve including what's most important to them.
By doing the above it will give both Van and Mickey the marketing strategy and ideas of how to go about their plan of starting the music academy based what the kids goals are.
Inconclusion the step in the marketing process that is the best place to begin is: Find out what young music players want to achieve and what's important to them.
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