Question

Packaging and labeling not only provides benefits for the consumer, but if done successfully in a way that puts a firm in a favorable position compared to its competitors, it can provide ______ for the firm.

Answer 1

Packaging and labeling, in addition to benefiting the final consumers, also provides a competitive advantage for the firm.

What are packaging and labeling?

Packaging and labeling are the processes of designing and developing suitable packages for the enclosure of products and providing some instructions and suggestions for product usage.

While packaging focuses on the product's appearance, labeling is mainly concerned with the product's description.

Thus, packaging and labeling, in addition to benefiting the final consumers, also provides a competitive advantage for the firm.

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