Question

Classical conditioning can also occur in humans. Often advertisers use comedy in a commercial to evoke a positive emotion, then flash the company's logo at a consumer. With repeated pairings, the logo creates a positive emotion. In this situation, the company's logo is the _________.

Answer 1

In a situation where the development of a company logo has repeated combinations to generate a positive emotion, the company logo is the unconditioned stimulus.

What is the unconditioned stimulus?

It is a stimulus that generates a natural and automatic response in individuals in a specific way, such as the fact that the logo has generated positive emotion.

Therefore, the unconditioned stimulus can be used to create logos and generate an expected response from the organization's potential audience.

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