Ray Sanchez began as a junior sales rep at industrial products maker DECA Corporation 10 years ago, and has worked his way up steadily to Senior Regional Sales Director for the entire Southwest region. He is good at his job, and his greatest personal satisfaction-also the cause of his steady rise in the company-is his ability to understand customers and their needs and to sell them appropriate solutions. As a manager and now Senior Regional Director, Sanchez injects his department with this same commitment to understanding the customer's needs as the key to long-term, profitable sales relationships. Sanchez success is due largely to the fact that:_____________

Sanchez's success is due largely to the fact that: B) he understood the key factors involved in becoming an excellent salesperson and worked to develop skills to support those factors.

Who is a Salesperson?

A salesperson is an individual that sells solutions to people. An excellent salesperson is someone who understands the needs of the consumers and presents solutions to them.

Sanchez was able to progress in his work because he understood this principle of sales.

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