A benchmark is needed and necessary to see if valuing an investment creates any extra value for a firm.
What is Benchmark in Business?
In business, a benchmark means the act of measuring the way your business is doing or performing in relation to your competitors in the same niche of your business.
Therefore, for you to see if valuing a business or an investment as a real option creates any value for a firm, it is important and necessary to establish a benchmark.
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