Question

Peter wants to segment the target audience for his frozen yogurt shop based on benefits sought. Unlike demographic variables, the benefits sought variable is difficult to measure, so it is not as ________.

Answer 1

Unlike the demograhic variables the benefits sought variable is not one that is easily identifiable.

What is the  benefits sought variable?

These are the variables that are a manifestation of the needs of the people that wants them.

These types of variables are the requirements that the consumers need in addition to the amount which they are willing to pay for the commodities.

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